This store brings third party application to Nokia mobile. Like other mobile store, it lets users download games, utilities, music, videos, ring tones, social network, entertainment, etc. Even user has option to search using the keywords. The store has even "Recommended" section specific to location, model.
The store has both the free as well as paid software. Now, you can even add your own application to the store. The store has lots of free application available.
As the store provides platform for developer community to sell their products and users can avail the software for free, Nokia has great potential to grow like Apple App Store.
The store has to develop to let users download application for all the Nokia models. This will definitely happen as more and more developer start developing software. User can select model specific software from the store.
Ovi store will be surely a hit for Nokia fan as they will be able to get many application at one place. As the store is still new and it is still facing initial hiccups, like applications are shown twice and while searching using keywords, same results are displayed twice.
When user will click on first item, it will take you to the file. However, when user will click on the second one, it will give an error, "Sorry, this item is no longer available." This initial hiccups will surely be cleared by Nokia and the store will turn out to be happy note for Nokia users.
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